facebook prepares privacy center
Facebook is preparing a ‘privacy center’ where we’ll all be able to control our privacy settings in one place in preparation for GDPR in May this year. As getting your head around facebook’s current controls and settings can be quite a challenge today, it will be interesting to see how user friendly this new privacy center will be.
To note, facebook states that these controls will not allow it’s 2 billion users to know how their data is being used to target advertising at them or what that data is. I’m not sure how this will play out with the GDPR guidelines as that doesn’t appear to be in the spirit of the legislation but it is beginning to have an affect on facebook’s share price as investors wonder how facebook and google will be able to continue the targetted, and intrusive advertising they have been doing to date that has earned them 80% of all online advertising revenue.